What started as young artistic millenials having fun creating music and incorporating artwork into our marketing, birthed into a brand that became "Hart Throb".
A moniker for the city was the goal. The name derived from the root word "heartthrob" also intertwined with a line from the owners favorite artist "heartthrob never"- Notorious B.I.G.
Dropping the 'e' it was spelled like Hartford but we converted it to a first and last name. Anyone in their city can be a "Hart Throb"
Locally and slowly it became a household name. The one-of-one outfits worn in shows, parties, and anywhere else publicly became a demand for the masses.
Now in 2020 the business has expanded into one of Connecticut's largest brands with a growing following and B2B relationships.
We appreciate everyone that was apart of the beginning of a lifetime vision. And welcome all new comers to a family and lifestyle of a ongoing movement.
GOD Bless!